WEAR YOUR BRILLIANCE

Tension: Owning something beautiful doesn’t mean you feel justified wearing it.


Insight: 79% of people save their best pieces for special occasions. Especially in winter,

daily routines leave little room to feel like our best selves.

Big Idea: The everyday deserves brilliance.


Credit: AD: Joyce Jiang, Lucas Pelle, Taylor Moulton

Activation: A Cheeky Surprise

Delivered unexpectedly, but always respectfully.


Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.

Delivered unexpectedly, but always respectfully.


Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.

Activation: A Cheeky Surprise

Delivered unexpectedly, but always respectfully.


Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.

Delivered unexpectedly, but always respectfully.


Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.

Activation: A Cheeky Surprise

Delivered unexpectedly, but always respectfully.


Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.

Delivered unexpectedly, but always respectfully.


Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.

PATH Transit Walkways:


Swarovski prism panels installed along the Eaton Centre skywalk and CN Tower skybridge, bringing light onto shoppers, tourists, and regional commuters arriving through GO and VIA Rail.

Smooth Scroll
This will hide itself!