Tension: Zellenial sports fans are missing a “third space” that blends the energy of a stadium with the comfort of a living room.

Insight: Connection thrives where comfort meets convenience.

Big Idea: Kick Back & Wing It.

Credit: AD: Joyce Jiang, Bia Basaria | CW: Myuri Srikugan

Tension: Zellenial sports fans are missing a “third space” that blends the energy of a stadium with the comfort of a living room.

Insight: Connection thrives where comfort meets convenience.

Big Idea: Kick Back & Wing It.

Credit: AD: Joyce Jiang, Bia Basaria | CW: Myuri Srikugan

Tension: Zellenial sports fans are missing a “third space” that blends the energy of a stadium with the comfort of a living room.

Insight: Connection thrives where comfort meets convenience.

Big Idea: Kick Back & Wing It.

Credit: AD: Joyce Jiang, Bia Basaria

CW: Myuri Srikugan

FIFA LOUNGE POP-UP

A VIP recliner lounge that combines lounge comfort with a tailgate setup.
Each seat includes a tray table, second screen, speakers, and a built-in sauce dispenser for a fully immersive game-day environment.

HEINZ WORLD CUPS

Designed locker-inspired package housing Heinz's exclusive FIFA World Cup sauce collection of the most popular flavours, rebranded with names drawn from soccer player positions.