Tension: “No” is socially provocative and often seen as a negative disruption.
Insight: Desire lives where respect does.
Big Idea: Consent is sexy.
Credit: AD: Joyce Jiang, Taylor Moulton | CW: Myuri Srikugan
Tension: “No” is socially provocative, often seen as a negative disruption.
Insight: Desire lives where respect does.
Big Idea: Consent is sexy.
Credit: AD: Joyce Jiang, Taylor Moulton | CW: Myuri Srikugan
Tension: “No” is socially provocative and often seen as a negative disruption.
Insight: Desire lives where respect does.
Big Idea: Consent is sexy.
Credit: AD: Joyce Jiang, Taylor Moulton | CW: Myuri Srikugan
OOH
ACTIVATIONS
A CHEEKY REMINDER
Delivered unexpectedly, but always respectfully. Each Savage Fenty order from the Line of Consent comes with cards to spark conversations around boundaries, desire, and respect.
A CHEEKY REMINDER
Each Savage Fenty order from the Line of Consent comes with cards to spark conversations around boundaries, desire, and respect. Proceeds purchased from this line is donated to RAINN.
INK BAR
Influencer events at bars, where fake tattoos and consent panties are highlighted.
INK BAR
Influencer events at bars, where fake tattoos and consent panties are highlighted.
INK BAR
Influencer events at bars, where fake tattoos and consent panties are highlighted.
DIGITAL CAMPAIGN
Megan Thee Stallion, Dua Lipa, and Kali Uchis spark the conversation. Each spotted with a lower back tattoo that says what we've all been thinking.
Megan Thee Stallion, Dua Lipa, and Kali Uchis spark the conversation. Each spotted with a lower back tattoo that says what we've all been thinking.
This will hide itself!
