CONSENT IS SEXY
Tension: “No” is often seen as a negative disruption.
Insight: 77% of people fear rejecting someone because they worry about negative repercussions.
So we reframed safety as the ultimate turn-on to get the conversations started.
Big Idea: Consent is sexy.
Credit: AD: Joyce Jiang, Taylor Moulton | CW: Myuri Srikugan
Tension: “No” is often seen as a negative disruption.
Insight: 77% of people fear rejecting someone because they worry about negative repercussions.
So we reframed safety as the ultimate turn-on to get the conversations started.
Big Idea: Consent is sexy.
Credit: AD: Joyce Jiang, Taylor Moulton | CW: Myuri Srikugan
a Cheeky Reminder
Delivered unexpectedly, but always respectfully.
Each Savage Fenty order from the Line of Consent comes with cards to spark conversations around boundaries, desire, and respect.
Delivered unexpectedly, but always respectfully.
Each Savage Fenty order from the Line of Consent comes with cards to spark conversations around boundaries, desire, and respect.
Delivered unexpectedly, but always respectfully.
Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.
Digital Campaign:
Megan Thee Stallion, Dua Lipa, and Kali Uchis get people talking with lower back tattoos.
Megan Thee Stallion – Regularly wears temporary tattoos into her visual identity
Dua Lipa – Leverages her platform to advocate for social causes
Kali Uchis – Outspoken and visible thong styling
Megan Thee Stallion, Dua Lipa, and Kali Uchis get people talking with lower back tattoos.
Megan Thee Stallion – Regularly wears temporary tattoos into her visual identity
Dua Lipa – Leverages her platform to advocate for social causes
Kali Uchis – Outspoken and visible thong styling
Megan Thee Stallion, Dua Lipa, and Kali Uchis get people talking with lower back tattoos.
Megan Thee Stallion – Regularly wears temporary tattoos into her visual identity
Dua Lipa – Leverages her platform to advocate for social causes
Kali Uchis – Outspoken and visible thong styling
Megan Thee Stallion, Dua Lipa, and Kali Uchis get people talking with lower back tattoos.
Megan Thee Stallion – Regularly wears temporary tattoos into her visual identity
Dua Lipa – Leverages her platform to advocate for social causes
Kali Uchis – Outspoken and visible thong styling
Ink Bar:
Influencer events at bars, where fake tattoos and consent panties are highlighted.
This will hide itself!