Challenge:
Refusal is misread as disruption rather than agency.
Insight:
"No" lives in the language of respect.
Big Idea:
Desire requires choice.
Credit:
AD: Joyce Jiang, Taylor Moulton | CW: Myuri Srikugan
Savage
X Fenty
Activation: A Cheeky Surprise
Delivered unexpectedly, but always respectfully.
Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.
Smooth Scroll
This will hide itself!
This will hide itself!