Tension: Every meal comes with an audience.
Insight: Etiquette taught women that appetite is something to manage.
Big Idea: Eat like a woman.
Credit: AD, CW, Photographer: Joyce Jiang
Tension: Every meal comes with an audience.
Insight: Etiquette taught women that appetite is something to manage.
Big Idea: Eat like a woman.
Credit: AD, CW, Photographer: Joyce Jiang
OOH
SOCIAL MEDIA
A simple guide to eating duck wraps fast and bold, encouraging women on TikTok and Instagram to embrace messy, hands-on eating with friends.
SPILL THE TEA ACTIVATION
Chinese high tea, where everyone’s invited to help themselves while they spill the tea, over shared plates of Peking duck, mooncakes, dumplings, and traditional sweets.
SPILL THE TEA ACTIVATION
Chinese high tea, where everyone’s invited to help themselves while they spill the tea, over shared plates of Peking duck, mooncakes, dumplings, and traditional sweets.
SPILL THE TEA ACTIVATION
Chinese high tea, where everyone’s invited to help themselves while they spill the tea, over shared plates of Peking duck, mooncakes, dumplings, and traditional sweets.
ZĀN PINS
A reinterpretation of Song dynasty hair sticks (簪子), designed as twisted metal pins that function as both hair accessories and chopsticks.
A reinterpretation of Song dynasty hair sticks (簪子), designed as twisted metal pins that function as both hair accessories and chopsticks.
This will hide itself!
