The Ask: Show Gen Z students the benefits of sleep through IKEA mattresses.
Insight: A good night's rest can help clarify success.
Big Idea: Sleep On It.
Credit: AD: Joyce Jiang | CW: Myuri Srikugan
1st Place - IKEA Canada & Pigeon Brands pitch competition
The Ask: Show Gen Z students the benefits of sleep through IKEA mattresses.
Insight: A good night's rest can help clarify success.
Big Idea: Sleep On It.
Credit: AD: Joyce Jiang | CW: Myuri Srikugan
1st Place - IKEA Canada & Pigeon Brands pitch competition
The Ask: Show Gen Z students the benefits of sleep through IKEA mattresses.
Insight: A good night's rest can help clarify success.
Big Idea: Sleep On It.
Credit: AD: Joyce Jiang | CW: Myuri Srikugan
1st Place - IKEA Canada & Pigeon Brands pitch competition
OOH
Placed in subway stations and billboard is placed near parking lots around college/university campuses.
Activation: A Cheeky Surprise
Delivered unexpectedly, but always respectfully.
Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.
Delivered unexpectedly, but always respectfully.
Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.
Activation: A Cheeky Surprise
Delivered unexpectedly, but always respectfully.
Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.
Delivered unexpectedly, but always respectfully.
Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.
Activation: A Cheeky Surprise
Delivered unexpectedly, but always respectfully.
Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.
Delivered unexpectedly, but always respectfully.
Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.
Activation: A Cheeky Surprise
Delivered unexpectedly, but always respectfully.
Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.
Delivered unexpectedly, but always respectfully.
Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.
Activation: A Cheeky Surprise
Delivered unexpectedly, but always respectfully.
Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.
Delivered unexpectedly, but always respectfully.
Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.
Activation: A Cheeky Surprise
Delivered unexpectedly, but always respectfully.
Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.
Delivered unexpectedly, but always respectfully.
Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.
LOFI GIRL X IKEA YOUTUBE PLAYLIST
A co-branded playlist on the Lofi Girl channel that follows Lofi Girl through a full night from studying to sleep, with IKEA products timestamped and labelled on the playbar at the exact moment she interacts with them.
A co-branded playlist on the Lofi Girl channel that follows Lofi Girl through a full night from studying to sleep,
with IKEA products timestamped and labelled on the playbar at the exact moment she interacts with them.
SOCIALS
SOCIALS
LOFI GIRL IKEA SHOWROOM
LOFI GIRL IKEA SHOWROOM
LOFI GIRL STUDY LOUNGE
LOFI STUDY LOUNGE
This will hide itself!
