Tension: Gen Z struggles to envision a future among an unstable world.
Insight: When you feel supported, it’s easier to tap back into reality.
Big Idea: A Better Now.
Credit: AD: Joyce Jiang, Ro Sharma | CW: Myuri Srikugan
Tension: Gen Z struggles to envision a future among an unstable world.
Insight: When you feel supported, it’s easier to tap back into reality.
Big Idea: A Better Now.
Credit: AD: Joyce Jiang, Ro Sharma | CW: Myuri Srikugan
The Ask: Show Gen Z students the benefits of sleep through IKEA mattresses.
Insight: A good night's rest can help clarify success.
Big Idea: Sleep On It.
Credit: AD: Joyce Jiang | CW: Myuri Srikugan
OOH
Activation: A Cheeky Surprise
Delivered unexpectedly, but always respectfully.
Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.
Delivered unexpectedly, but always respectfully.
Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.
Activation: A Cheeky Surprise
Delivered unexpectedly, but always respectfully.
Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.
Delivered unexpectedly, but always respectfully.
Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.
Activation: A Cheeky Surprise
Delivered unexpectedly, but always respectfully.
Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.
Delivered unexpectedly, but always respectfully.
Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.
Activation: A Cheeky Surprise
Delivered unexpectedly, but always respectfully.
Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.
Delivered unexpectedly, but always respectfully.
Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.
Activation: A Cheeky Surprise
Delivered unexpectedly, but always respectfully.
Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.
Delivered unexpectedly, but always respectfully.
Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.
Activation: A Cheeky Surprise
Delivered unexpectedly, but always respectfully.
Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.
Delivered unexpectedly, but always respectfully.
Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.
LOFI GIRL X IKEA YOUTUBE PLAYLIST
A co-branded playlist on the Lofi Girl channel that follows Lofi Girl through a full night from studying to sleep, with IKEA products timestamped and labelled on the playbar at the exact moment she interacts with them.
GUERRILLA STUNT
SOCIALS
LOFI GIRL IKEA SHOWROOM
LOFI STUDY LOUNGE
This will hide itself!
