Old El Paso
Old El Paso
Challenge: Reintroduce Old El Paso for a generation that values sensory experiences.
Insight: The crunch doesn't exist until you create it.
Big Idea: The Missing Ingredient is You.
Credit: AD: Joyce Jiang, Taylor Moulton | CW: Joyce Jiang
Challenge: Reintroduce Old El Paso for a generation that values sensory experiences.
Insight: The crunch doesn't exist until you create it.
Big Idea: The Missing Ingredient is You.
Credit: AD: Joyce Jiang, Taylor Moulton | CW: Joyce Jiang
Activation: A Cheeky Surprise
Delivered unexpectedly, but always respectfully.
Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.
Delivered unexpectedly, but always respectfully.
Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.
Activation: A Cheeky Surprise
Delivered unexpectedly, but always respectfully.
Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.
Delivered unexpectedly, but always respectfully.
Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.
Activation: A Cheeky Surprise
Delivered unexpectedly, but always respectfully.
Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.
Delivered unexpectedly, but always respectfully.
Each Savage Fenty order comes with a pair of bedazzled panties with consent cards to spark conversations around boundaries, desire, and respect.
Behind the Typography
We moved away from the screen and turned the workspace into a kitchen.
Using the physical taco kit, we hand-built each letterform, breaking and layering the shells to create the tactile typography.
This will hide itself!