Tension: Gen Z struggles to envision a future among an unstable world.
Insight: When you feel supported, it’s easier to tap back into reality.
Big Idea: A Better Now.
Credit: AD: Joyce Jiang, Ro Sharma | CW: Myuri Srikugan
A vinyl mailer with hidden candies delivers a sour shock of joy.
A QR code unlocks a curated playlist, bridging physical and digital to help Gen Z pause and feel a better now.
Archive This Moment.
Pop-up installations in Harbourfront and Kensington Market invite the public to archive the moment by adding notes of joy to a communal “Life” wall.
The evolving installation encourages Gen Z to pause, reflect, and celebrate the present.
Smooth Scroll
This will hide itself!
This will hide itself!